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6 Sweepstake Best Practices For 2024

Top 8 Features to Look for in a Sweepstakes App

When it comes to sweepstakes apps, there are a variety of features to consider to ensure you have the best experience. Here are the top 8 features to look for in a sweepstakes app:

1. A user-friendly interface

The app should be easy to navigate and understand, with clear instructions on how to enter and win sweepstakes for your audience. A user-friendly interface will ensure that your audience can easily find the sweepstake they’re interested in and understand how to enter.

6 sweepstake best practices for 2024: interface

2. Multiple entry methods

The app should offer multiple ways for users to enter sweepstakes, such as by scanning a QR code, using a unique code or accessing a unique link. This will ensure that participants of a sweepstake can choose their preferred entry route, reducing any barriers to accessing the sweepstake.

6 sweepstake best practices for 2024: entry

3. Secure registration and login

The app should have a secure registration and login process to protect user information and prevent fraud. Ideally you would want the option of a social login via Google or Facebook. This will keep your personal information safe and help ensure that sweepstakes are fair for all users. This will also ensure that the right person receives their prize.

6 sweepstake best practices for 2024: secure login

4. Brand customisation

The organiser of the sweepstake should be able to customise the look and feel of the experience, giving the sweepstake a name (like Saturday Night Live), adding their logo and imagery. This will make the experience feel in brand and re-enforce the brand through the experience which can last for several hours.

6 sweepstake best practices for 2024: customization and branding

5. Sweepstake library

The app should allow the organiser to create multiple sweepstakes that can be run over a period of time, swapping out between them and re-using them when needed. This will dramatically reduce the administration of recurring sweepstakes.

6 sweepstake best practices for 2024: templates

6. Freemium

The app should be free to try and use with most of its features and then require in-app purchases for more extensive use. This will allow potential sweepstake organisers (bar, event planners, marketeers, etc.) to ensure it is the right tool for their use case.

6 sweepstake best practices for 2024: freemium

7. Winner notification

The app should have a system in place for notifying winners of sweepstakes and providing instructions on how to claim prizes. This will ensure that you don’t miss out on your prize if you win.

Sweepstake: winner notification

8. Reporting and tracking

The app should provide users with the ability to view and track their sweepstakes entries, see how many prizes have been won by participants and provide a summary of the sweepstake experience. This will help ensure that sweepstakes are fair for all users and that any suspicious activity can be quickly addressed.

6 sweepstake best practices for 2024: stats

If you would like to try out such a freemium sweepstake app, be sure to check out Boom Boom Shot. It’s free to sign up and easy to create your very first sweepstake. Sign up here to check it out.